siddman:

The Best Nightclub-promising-to-be-every-other-nightclub Ad You’ll See Today

So, you’re a new nightclub in Galway, Ireland and you want to separate yourself from the (presumably) endless number of nightclubs in the Galway area. How do make your message different? Simple. You send the same message as your competition but you do so ironically, utilizing the same technique hipsters have been using to seem creative for almost a decade now.

Source: Uproxx